Launch Week One

For our second part of the unit we had to create a brand that solves an identified problem in a group project. Each member has a key role to play during the next two weeks. After we've crated the brand, presented the problem and the solution we then produce an expo for the product. We had a long discussion about the problems that are currently happing on Earth like animal pouching, homelessness and people with life threatening diseases. After discussing about the world issues that we care about somebody mentioned that they couldn't wake up in the morning and someone else said that they always wanted to open a dancing school. The problem we chose for our team was the trouble of waking up in the mourning with a alarm clock app, thats forces you to do a dance to stop it. We as a team collectively thought that the idea was fun, refreshing and an alarm clock that has not been before. The idea was also well received by other groups. Since everyone in the group was given a unique role I had the honour of given the group its identity which includes logos, typography and icons. I had all ready started coming up with rough ideas for icons in my head such as a disco ball clock and a clock persona called Clanky. I did some research on the App Store about alarm clocks for logo inspiration and to see if our idea has been done before or not.